Search results for "partner selection"

Brand Alliances: a Network Perspective with application to the fashion industry

2021

Diverse partner selection with brood recombination in genetic programming

2018

The ultimate goal of learning algorithms is to find the best solution from a search space without testing each and every solution available in the search space. During the evolution process new solutions (children) are produced from existing solutions (parents), where new solutions are expected to be better than existing solutions. This paper presents a new parent selection method for the crossover operation in genetic programming. The idea is to promote crossover between two behaviourally (phenotype) diverse parents such that the probability of children being better than their parents increases. The relative phenotype strengths and weaknesses of pairs of parents are exploited to find out i…

Financial health and partner attractiveness in the market for inter-firm collaboration

2014

THE ROLE OF CAPITAL STRUCTURE IN FIRM’S ALLIANCE STRATEGY

2014

A NETWORK PERSPECTIVE ON CO-BRANDING CAMPAIGNS: EVIDENCE FROM THE FASHION INDUSTRY

Co-branding strategies have attracted increasing attention in the academic community over the last decades. Previous research privileged the analysis of co-branding campaigns by studying dyadic relationships between brands. Here, we take a network view to highlight the influence of the single companies' co-branding portfolio on partnership formation. From a theoretical perspective, the studies on co-branding analyze the process through which partner brands send a "signal" to consumers. Here, instead, we propose to look at partner selection as a process in which a signal, namely, the portfolio of previous co-branding campaigns, is sent from one brand to the others. In particular, we focus on…